top of page

Project 01

FilmSlate

Transforming the Indie Film Viewing Experience

FilmSlate is a video streaming platform designed to deliver a personalized, immersive experience for indie film enthusiasts. Leading this initiative, I developed a strategic vision that integrated tailored onboarding, curated content recommendations, and a vibrant community hub.
 

Purpose & Vision

Redefining Indie Film Experience 

Indie film enthusiasts often face fragmented content discovery and limited opportunities to connect with like-minded individuals. Mainstream platforms fail to cater to these needs, offering generic recommendations that don’t align with their unique tastes. The absence of community engagement further leaves users feeling disconnected.

​

To address these challenges, I designed FilmSlate with a dual focus:

​

  • Personalized Onboarding

Captures and reflects user preferences from the start.

​​

  • Community Features

Creates spaces for meaningful discussions and connections.

​​

These solutions simplify content discovery, foster meaningful interactions, and deliver a fulfilling experience tailored to indie film lovers. Reflecting the creativity and connection of indie films, this vision guided the FilmSlate experience.

​

My Role

Product Management Leadership

I directed the development of FilmSlate, leveraging agile product management methodologies to transform user insights, market trends, and competitive analysis into a clear and actionable strategy. Collaborating with a diverse network of subject-matter experts, industry leaders, and fellow product managers, I ensured alignment between strategic priorities, user needs, and organizational goals.

​

Guided by insights from cutting-edge digital practices, I engaged with external stakeholders, including users and interviewees, to uncover key onboarding challenges and user behaviors. These insights informed actionable strategies, which were further refined through collaborative sprints to ensure technical rigor, business alignment, and user-centricity.

​

Key initiatives:

​

  • Developing a phased roadmap to optimize the onboarding process and increase sign-up conversions by 25%.

​​

  • Redesigning the sign-up flow to reduce drop-offs and improve onboarding completion rates.

​

  • Integrating community engagement features to strengthen user retention and satisfaction.

​​

This approach delivered innovative and measurable outcomes, positioning FilmSlate as a user-centred, technically robust solution that meets the demands of today's digital economy.

​

Key Contributions & Product Features

  • Personalized Onboarding

​

Developed tailored recommendations to engage users from their first interaction, leveraging insights from user research and validation feedback to enhance personalization. The framework was designed with scalability in mind, ensuring it could evolve to accommodate a growing user base and diverse preferences.

​

  • Community Engagement

​​

Integrated interactive forums and vibrant discussion spaces, fostering meaningful connections and shared experiences among indie film enthusiasts. These features were built to scale, supporting increasing community activity as the platform expands its reach.

​

  • Curated Content Library

​​

Created a personalized library of indie films, aligning selections with user preferences to streamline discovery and improve satisfaction.

​

  • Optimized User Interface

​​

Streamlined user journeys with iterative improvements, reducing friction, enhancing engagement, and delivering a seamless user experience.

​​​​​​

User Feedback Highlights

Validation testing and user interviews revealed an 88% satisfaction rate with the redesigned onboarding process. Users highlighted the intuitive design and tailored recommendations as standout features, underscoring the success of our user-focused strategies.
 

These results not only validated the onboarding redesign but also laid the groundwork for the broader engagement strategies outlined in Strategic Impact.

​

Strategic Impact

The successful onboarding redesign not only garnered an 88% satisfaction rate but also served as a foundation for driving broader user engagement and retention metrics, as outlined below.​

​

  • User Engagement Metrics

​

​Developed strategies projected to boost sign-up conversion rates by 25% within nine months, focusing on simplifying user journeys and minimizing drop-offs.
 

Designed a personalized onboarding framework and curated content approach, anticipated to enhance trial-to-paid conversions from 32% to 40%, strengthening user retention and satisfaction.

​

  • Innovative Strategies

​

Conducted interviews and usability testing to uncover user challenges, translating findings into actionable solutions.​​

 

Developed and validated a mid-fidelity MVP prototype to address user pain points, such as overwhelm and unclear payment information.

​​

  • Go-to-Market Execution

​

Executed a multi-stage launch plan incorporating metrics tracking, A/B testing, and risk management to drive continuous improvement.

​​

  • Market Differentiation

​​

By leveraging SWOT analyses and empathy mapping, I strategically positioned FilmSlate to address unmet user needs, setting it apart in the indie streaming market. This approach fostered user loyalty and established FilmSlate as a community-focused platform.

​

Learn More

Discover the strategic vision behind FilmSlate

For detailed insights into the product strategy, design decisions, and key processes that shaped its success, please [get in touch here].

​

Collaborate with Me

Looking for a product manager with a proven track record of delivering user-centric solutions, driving measurable outcomes, and leading cross-functional teams? Let's connect to discuss how I can help create impactful digital products that meet business and user needs [Reach out here].

​

bottom of page