Product Growth Analyst focused on improving conversion, activation, and user engagement through data-informed insights and continuous optimisation.

I analyse user behaviour to identify where users drop off and what drives engagement. I translate these insights into targeted improvements that reduce friction and improve product performance.

I focus on onboarding optimisation, funnel analysis, and improving user journeys through measurable, data-led changes. 

I focus on solving real product problems:

• Where users drop off

• Why they disengage

• How to improve performance through targeted changes

Key focus areas

• Funnel analysis and conversion optimisation 

• User behaviour and friction identification 

• Experimentation and iterative improvement