Product & Growth Analyst

I identify where users drop off, what drives engagement, and where product performance breaks down and turn those insights into targeted improvements that increase conversion and engagement.

I work at the intersection of product, data, and user behaviour, focusing on the moments in the user journey that have the biggest impact on growth. My approach is structured and analytical, focused on delivering measurable improvements in product performance. 

I solve real product problems:

• Where and why users drop off
• What drives or limits engagement
• How to improve performance through targeted, high-impact changes

Core focus areas:

• Funnel analysis and conversion optimisation
• User behaviour and friction identification
• Experimentation and iterative improvement