Overview

Empowering Minds is a strategic product management project developed at King’s College London, focused on shaping a research-driven roadmap for a digital platform that improves mental wellness in UK workplaces. The work combined user insight, ethical AI principles and inclusive UX to address real employee stress and emotional wellbeing challenges.

The Problem

Workplace stress, burnout and disengagement continue to rise across UK organisations. Many existing wellness tools fail because they:

• offer generic content

• overlook emotional realities

• create privacy concerns

• lack actionable, personalised support

This leaves a gap between organisational wellbeing goals and tools employees actually benefit from.

The Goal

Define a human-centred, ethical and commercially viable product roadmap that: 

• Supports employee emotional wellbeing proactively

• Respects user privacy and psychological safety

• Aligns user value with business needs

• Establishes a foundation for long-term innovation 

This goal shaped my role in leading product strategy, research and roadmap definition for the project.

My Role

I led the product strategy and research for this project, defining the problem space, turning user insight into strategic prioritisation and shaping a phased roadmap based on feasibility and user value. My responsibilities included:

• Conducting primary and secondary research to understand employee stress behaviours and support needs

• Applying frameworks (Empathy Mapping, Kano Model, Product Strategy Canvas) to inform prioritisation

• Defining the product vision and long-term strategic direction

• Translating research into a clear roadmap covering short-term, mid-term and long-term capabilities

• Ensuring privacy, ethical AI principles and psychological safety informed all product decisions

Research Approach 

Primary Research

• Surveyed UK-based employees about stress, needs and support behaviours

• Analysed user pain points, motivations and emotional triggers

Secondary Research

• NHS mental health guidelines

• Mind UK recommendations

• Academic research on workplace wellbeing and emotional design 

Frameworks Applied

•Empathy Mapping

•Kano Model

•Product Strategy Canvas

This insight guided the product vision, feature priorities and long-term roadmap. 

The Solution

Research insights shaped a clear product vision, prioritised feature set and phased roadmap for a digital platform supporting mental wellbeing in UK workplaces.

Product Vision

Support emotional wellbeing at work through proactive, ethical and inclusive digital experiences.

Feature Roadmap

• Short-term: mood check-ins, wellbeing resources, grounding tools

• Mid-term: journal prompts, personalised nudges, privacy-protected manager insights

• Long-term: AI-supported emotional companion, voice-based stress detection

User Insight

Insights from UK employees (survey and qualitative input) highlighted the need for personalised recommendations, confidential support channels and accessible wellbeing tools. These findings directly shaped roadmap priorities and feature decisions.

Strategic Considerations

• Strong data ethics

• Psychological safety

• Avoiding “toxic positivity”

• Inclusive design for diverse teams

Results

Research insights shaped a validated product strategy and long-term roadmap for a workplace wellbeing solution. 

• Survey findings from 16 UK employees validated the need for personalised recommendations, confidential support channels and accessible wellbeing tools.

• Feature prioritisation using Kano scoring identified essential Phase 1 capabilities, including grounding tools, personalised prompts, CBT-based exercises and rapid-access support.

• A structured 30-month roadmap outlined must-have, performance and delighter features to balance user value, feasibility and long-term innovation.

• The final product vision centred on psychological safety, data ethics and inclusive design, establishing clear principles for responsible workplace wellbeing solutions.

Key Learnings

• Emotional wellbeing requires ethical, psychologically safe design

• Research-driven prioritisation leads to more meaningful features

• Responsible AI is central to trust in wellness products

• Even internal tools need thoughtful UX for sustained engagement 

Reflection

This project strengthened my ability to translate complex emotional needs into clear product strategy. It sharpened my skills in research, prioritisation and roadmap definition, while highlighting how digital products can meaningfully support employee wellbeing. 

Swipe to explore the key artefacts behind this project