Defined a product strategy for a workplace wellbeing platform by identifying behavioural needs and designing a roadmap to improve engagement and long-term adoption.
The Problem
Workplace wellbeing tools often create friction for users, resulting in low adoption and limited long-term engagement.
Key issues identified:
• Generic, non-personalised content • Low engagement with existing tools • Lack of user trust due to privacy concerns • Poor alignment with real user needs
Result:
• Low adoption and limited sustained engagement across users
Analysis
I analysed user behaviour and needs through:
• Survey data from UK employees • Qualitative insights on stress and support behaviours • Secondary research on workplace wellbeing
Key findings:
• Users require personalised and confidential support • Engagement depends on trust, relevance, and perceived value • Existing solutions fail to address emotional and behavioural needs effectively
Key Decision
To improve engagement and adoption, I focused on defining a strategy centred on personalisation, trust, and long-term user value.
Approach
• Prioritised features based on expected impact on engagement and user value
• Defined a phased roadmap from short-term to long-term capabilities
• Incorporated privacy and ethical considerations into product decisions
• Aligned user needs with scalable product development
Impact
• Validated demand for personalised and confidential wellbeing solutions
• Defined a structured roadmap supporting engagement and long-term adoption
• Identified key drivers influencing user trust and product usage
• Established success metrics including engagement, retention, and satisfaction
Key Learnings
• Engagement depends on trust, relevance, and personalisation
• User behaviour should directly inform product strategy decisions
• Ethical considerations are critical in wellbeing-focused products
Product Flows & Roadmap Prioritisation
Next Steps
Further product flows, experiments, and detailed artefacts available on request.