FilmSlate
Onboarding & Conversion Optimisation
• Analysed onboarding funnel to identify drop-off points and designed targeted improvements to increase activation.
• Identified an opportunity to improve conversion from 32% to 40% through funnel analysis and experimentation.
View FilmSlate project
Sky Glass
Accessibility & Usability Optimisation
• Analysed user behaviour and usability data to identify friction in subtitle readability.
• Improved usability to 88% by addressing key accessibility issues and user pain points.
View Sky Glass project
Empowering Minds
Product Strategy & User Engagement • Analysed user behaviour to identify engagement drivers and unmet needs.
• Defined a data-informed roadmap prioritised for engagement, retention, and long-term adoption.
View Empowering Minds project
